We apply strategic, creative thinking to earn media and engage stakeholders.
Our services include public relations, publicity, and content creation. Our key differentiator is the ability to communicate complex or highly technical information in layman terms to carry your key messages to target audiences.
We bring it home.
We don't stop because we met the brief. We stop when we've met your objectives.
Who we work with.
"Pinpoint PR has done an excellent job of learning the specifics of our very technical product line and the needs of our market before launching a PR strategy that saw quick results for Checkmarx in APAC. The team is organized, dedicated, and talented and able to do everything from running a successful press event to writing a meaningful byline article. Illka and the Pinpoint team have a vast network of reporters and editors with whom they hold productive relationships, which is one of the most critical things for a communications agency to offer its clients. We recommend Pinpoint for cybersecurity and technology vendors in APAC without hesitation."
--Cynthia Siemens, Head of Global Communications, Checkmarx
Who We Are
Established in 2015, Pinpoint PR represents a multi-skilled and diverse team of dedicated PR consultants who are based in Singapore, Malaysia, Indonesia, the Philippines, and Thailand.
Illka Gobius
Managing Director and CEO
With over 30 years of experience, Illka Gobius is a visionary and entrepreneurial leader in the art of communications and public relations. Illka has worked with all manner of entities on their public relations, internal and external communications efforts, across brands, government entities, and large-scale conferences & exhibitions. She is deeply knowledgeable in strategic PR, stakeholder communications, thought leadership, corporate communications, public affairs, publicity, media relations, and community engagement.
Theodore Woon
Director
Theodore Woon leads award-winning client-servicing teams. He manages multi-channel, multi-market communications programs that address all facets of organisational reputation and brand-building to employee empowerment and transformation management. Implementation includes integrated campaigns, storytelling, and multi-stakeholder engagement. As a brand steward, he drives the businesses of our key clients, advocating exceptional and brave work through integrated thinking to deliver the most meaningful, audience-focused impact.
